MTV

What Was MTV’s 120 Minutes?

What Was MTV’s 120 Minutes?

MTV itself launched in 1981 as a 24-hour channel dedicated to music videos. MTV soon began branching out into news and specialty shows. In 1986, MTV launched 120 Minutes, a show focusing on more cutting-edge or “alternative” music. This meant bands like Husker Du, the Replacements, Jeff Buckley, Sonic Youth, Belly, and New Order instead…

5 Music Videos Directed by Famous Filmmakers

5 Music Videos Directed by Famous Filmmakers

Looking back today, we see that more than a few budding filmmakers started their careers directing music videos. At the same time, as MTV’s popularity grew, some established filmmakers wound up directing music videos, lending their style to the format. Either way, there are many, many examples of these collaborations. Below are five music videos…

The First 100 Videos Played On MTV

The First 100 Videos Played On MTV

By Raina Douris, Host, World Cafe “Ladies and gentlemen, rock ‘n’ roll.” Those were the words spoken by Warner Cable executive John Lack on Aug. 1, 1981, at 12:01 am when MTV — Music Television — went on air for the very first time. It was accompanied by the image of an astronaut, modeled after…